Research and consulting firm Gartner predicts that in 2020, up to 85% of all interactions between users and any kind of organization will occur without human intervention. That means automation with preserved and even significantly increased customer service is the future of b2b and b2c e-commerce. What does B2B eCommerce Cost? How to do business automation?
Online store or custom ecommerce solution?
What is a classic online store in our understanding? On the customer side it is a site where they find a product they are looking for, using search bar, filters, and categorization. Then he puts the product in the shopping cart and pays. Receives notification by mail or cell phone and waits for delivery. Such a store is familiar and clear, and usually such stores feature products from one seller. Such stores are not difficult to create.
What is a custom ecommerce solution? If the standard online store model does not suit you, for example if you sell complex configurable products or plan to work on a marketplace model – presenting the products of different sellers with their own terms of purchase and delivery. And the business needs to automate all the key processes of the company, which reduces manual labor to a minimum, and all information about customers, orders, products and deliveries are stored in real time and in an understandable form. In this case, you’re not looking for a standard solution, you need one that is customized for you.
B2B and B2C e-commerce systems
B2B and B2C e-commerce systems are each geared towards a different consumer. In B2B, the end customer is another business, often a wholesale customer who buys regularly. A key function of b2b online stores is to maintain and develop relationships with wholesale customers. In the B2C sphere the end consumer is a human buyer, who often makes his purchases under the influence of emotions. He can be influenced by advertising, related products, etc. Consumer differences are dictated by differences in the structure and manner of interaction with the user.
Integration of the online store with other systems
Modern e-commerce solutions cannot be imagined without integration with your internal and external systems for maximum process automation. For example, it’s common for wholesale and retail customers to work with different purchase business processes and different accounting systems. Costs may vary depending on the integration methods you choose and the platform you will use.